Let me hazard a guess…
You’re not offering anything that’s genuinely unique, and there’s no way no one on the planet has ever seen it before… right?
But that’s OK. You don’t have to offer a product that has never been seen before by any human being. So the, how do you beat the competition in business? All you need to do is come up with some way to market it differently. You must establish the pattern interruption. And this is part of the amazing 2-punch marketing method that will knock out your competition.
In other words, you may create a product that has already been seen by consumers, polish it up with a new marketing spin (hook), and it’ll be enough to turn a scraping-to-live company into an exploding success.
Let me give you an example of how to beat the competition in business.
If you’re familiar with the world of weight loss, you know there are numerous different programs on the market. So, here comes P90X, a program that claims to help users transform their bodies in just 90 days.
That’s not particularly thrilling, is it? Several other applications provide the same thing.
According to ‘P90X,’ the best technique for blasting fat is (and I quote) “12 intensive workouts that combine resistance training, cardio, plyometrics, ab work, martial arts, and yoga, as well as a diet plan,” “fitness guide” and “workout calendar.”
Let me give you a better sense of it: reducing food intake and increasing physical activity will help people lose weight.
Is this stuff worth repeating, or what? It’s just ho-hum, isn’t it? Increasing exercise and decreasing calories are common elements in most successful weight-loss programs. It’s nothing new. It’s nothing that hasn’t been done before. And if P90X only said that about their weight-loss program, they’d have the struggle to pull in sales.
I’m not guessing what will happen. Because, as you know, the P90X marketing team initially struggled to find a way to differentiate themselves. As a result, they promoted the program’s major advantage of weight loss.
Nobody cared. The audience had already seen it all. And P90X was having trouble selling even a minimal amount of copies.
Then the P90X team discovered a way to set themselves apart from all the other weight reduction strategies that relied on eating less and exercising more.
The Answer For The Winning Marketing Method
They only came up with a little mechanism known as “muscle confusion.” Then they began promoting their program based on the science of muscular confusion.
They weren’t offering an “eat less, exercise more” program any longer. They were now promoting something that NO ONE ELSE was selling… muscle confusion.
Over the years, many dieters had tried many different diets. They are well-versed in the market and its products. “Muscle confusion,” on the other hand, was something DIFFERENT. It made prospects stop in their tracks and exclaim, “Hey, that’s intriguing! I’ve never heard anything like it.”
Within just a few weeks, the popularity of P90X exploded. And without even trying too hard, P90X had everybody’s attention. It was all because of this ability to command the attention that they were able to rake in millions upon millions of dollars. They went from a virtually unknown and failing firm to one of the most well-known weight loss solutions on the market.
The one-two punch combo of a great product and an attention-grabbing marketing message is the key to success. It’s the difference between a business that just scraping by and one that is absolutely thriving.
So, if you want to take your business to the next level, don’t be afraid to put yourself out there and be different. Be unique. Be memorable. And most importantly, be willing to knock out your competition with a one-two punch combo that they won’t see coming.
Here’s how it works…
The goal of P90X is to lose fat, gain muscle, and get into the best shape of your life in 90 days (this is their big promise).
Then they added another layer of intrigue to the offer, which is “muscle confusion.”
This double-punch combination immediately attracts prospects on both an emotional (“Hell yeah, I want to get into the best shape of my life!”) and intellectual level (“What in the world is muscle confusion? I must find out more!”).
P90X didn’t invent a unique approach to lose weight, per se. Instead, they coined the word “fat loss.” And since no one else in their market provided this same particular benefit-delivery system, they outperformed the field.
If you want to take your business to new heights, don’t be afraid to knock out your competition with a one-two punch combo that they won’t see coming. Follow the lead of P90X and deliver your goods in a way that is both emotional and intellectual appealing, and you’ll be sure to succeed.
This brings us to this question…
Just What Exactly Are You Selling?
So, here’s where we are now…
You’ll be making a significant promise/benefit.
You’re going to deliver this promise uniquely.
This two-punch combo will engage your audience on an emotional and intellectual level.
That is, you’ll need to do two things:
- Part 1: What is your company’s primary selling point or benefit? (This is generally what entices prospects on an emotional level.)
- Part 2: Decide how you’ll uniquely fulfill your promise. (This frequently engages prospects on an intellectual level.)
Let’s take a closer look at these two criteria in detail. But first, we’ll look at the seven qualities every two-punch combination (benefit + delivery) must have to grab people’s attention…
1. A primary benefit that solves a problem or fills a need
2. A delivery method that is unique and interesting
3. The ability to engage prospects on an emotional level
4. The ability to engage prospects on an intellectual level
5. The capacity to generate word-of-mouth buzz
6. The power to get people talking about your product or service
7. The potential to make your business stand out from the competition
8. Don’t just sell to your customer once. Create and develop your customer list and engage with them. For more tips on this, go HERE
For more information and resources on marketing, go HERE